Interview with Robert Wranning, CEO of El Taco Truck

El Taco Truck is the food truck that stepped into retail, filling the shelves with its colorful pink brand and mouth-watering authentic Mexican products. After entering the UK with Costco this summer, it is now available in six countries, and Nicoya has been an active investor since its original launch into Swedish retail in 2020. What can be expected from this innovative, playful company that is taking up a fight against the dominant, established players in the taco market? Read on for an insightful interview with CEO Robert Wranning on the importance of building an authentic brand and the guts required to challange large incumbent players.