The Food Frontrunner Report 2023

Press release: Vegetarianism on the rise according to The Food Frontunner Report 2023, by Nicoya together with portfolio company InsightMe. The report also looks into the preferences of the frontrunners in food. Two types of frontrunners are identified; those within Food Experience which prioritize enjoyment and are motivated by natural ingredients, and those within Healthy Food which predominantly seek a natural and functional offer.